Open AccessA Study on Application of Integrated Brand Communication by Renaming Brand Name in Cultural Tourism Type Market
Author(s) -
Kang Hee-Soo,
신효연
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.87
Subject(s) - business , tourism , advertising , marketing , brand management , brand names , brand awareness , political science , law