Open AccessA Study on the Structural Definition of Sound Identity for Brand Management in Corporate Auditory Communication
Author(s) -
남궁기찬,
반영환
Publication year - 2018
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.245
Subject(s) - sound (geography) , brand identity , corporate branding , corporate identity , identity (music) , business , brand management , advertising , psychology , communication , marketing , acoustics , physics
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