Open AccessA Study on the Structural Definition of Sound Identity for Brand Management in Corporate Auditory Communication
Author(s) -
Kiechan Namkung,
Pan Younghwan
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.245
Subject(s) - sound (geography) , brand identity , corporate branding , corporate identity , identity (music) , business , brand management , advertising , psychology , communication , marketing , acoustics , physics