Open AccessA Study on Congruency Between Brand Aimed Image and Brand Ad Model's Public Image Focused on SNS Text-mining
Author(s) -
서주연,
박민정
Publication year - 2018
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.219
Subject(s) - brand image , image (mathematics) , advertising , psychology , business , computer science , computer vision
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