Open AccessThe Comparison of Attitude toward Brand between Direct Benefit Appeal and Native Appeal in Brand Communication using Influencer Model
Author(s) -
진용주
Publication year - 2018
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.17
Subject(s) - appeal , advertising , business , psychology , political science , law
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