Open AccessThe Comparison of Attitude toward Brand between Direct Benefit Appeal and Native Appeal in Brand Communication using Influencer Model
Author(s) -
Youngju Jin
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.17
Subject(s) - appeal , advertising , business , psychology , political science , law