Open AccessEffects of SNS User’ Level of Persuasion Knowledge on SNS Native Video Advertising
Author(s) -
Ki Young Lee
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.137
Subject(s) - persuasion , advertising , psychology , computer science , internet privacy , business , social psychology