Open AccessEffects of SNS User’ Level of Persuasion Knowledge on SNS Native Video Advertising
Author(s) -
KyungYul Lee
Publication year - 2018
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.3.137
Subject(s) - persuasion , advertising , psychology , computer science , internet privacy , business , social psychology
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