Open AccessThe Effect of In-Store Experience Within Branding Context on Brand Attitude and Purchase Intention
Author(s) -
정문식,
Cho KyoungSik
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.2.95
Subject(s) - advertising , brand experience , business , context (archaeology) , marketing , brand extension , psychology , brand management , new product development , product management , paleontology , biology