Open AccessThe Comparison of Consumers' Responses between Influencer and General Celebrity as an Advertising Model in Corporate Communication
Author(s) -
Youngju Jin,
Chun Suk Yoon
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.2.21
Subject(s) - advertising , influencer marketing , business , psychology , marketing , marketing management , relationship marketing