Open AccessThe Causal Relationships of Brand Engagement in an Online Brand Community
Author(s) -
Jie Sun
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.1.57
Subject(s) - brand engagement , brand community , advertising , psychology , brand experience , brand awareness , business , brand management , marketing , computer science , social media , world wide web , new product development , product management