Open AccessThe Causal Relationships of Brand Engagement in an Online Brand Community
Author(s) -
선종학
Publication year - 2018
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.1.57
Subject(s) - brand engagement , brand community , advertising , psychology , brand experience , brand awareness , business , brand management , marketing , computer science , social media , world wide web , new product development , product management
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