Open AccessThe Effect of Corporate CI Change in case of CEO Risk Situation on Consumers’ Brand Attitude and Purchase Intention
Author(s) -
진용주,
유재웅
Publication year - 2018
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.1.5
Subject(s) - business , advertising , marketing
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