Open AccessThe Effect of Corporate CI Change in case of CEO Risk Situation on Consumers’ Brand Attitude and Purchase Intention
Author(s) -
Youngju Jin,
Jaewoong Yoo
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.1.5
Subject(s) - business , advertising , marketing