Open AccessA Study on the Relationship Among Jewelry Brand Value, Brand Attachment, Purchase Intention, and SNS-based WOM Intention
Author(s) -
이종무,
이형주,
윤성준
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.4.73
Subject(s) - advertising , business , value (mathematics) , psychology , brand relationship , brand awareness , computer science , machine learning