Open AccessA Study on the Relationship Among Jewelry Brand Value, Brand Attachment, Purchase Intention, and SNS-based WOM Intention
Author(s) -
Lee Jong Mu,
SungJoon Yoon,
이형주
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.4.73
Subject(s) - advertising , business , value (mathematics) , psychology , brand relationship , brand awareness , computer science , machine learning
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