Open AccessA Study on Whether Online Native Video Ad is Perceived as Ad or Information Influences Online eWOM - With Emphasis on Intermediating Effects of Perceived Trust and Engagement -
Author(s) -
KyungYul Lee
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.4.161
Subject(s) - online video , psychology , advertising , internet privacy , social psychology , computer science , business , multimedia
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