Open AccessA Study on Whether Online Native Video Ad is Perceived as Ad or Information Influences Online eWOM - With Emphasis on Intermediating Effects of Perceived Trust and Engagement -
Author(s) -
Ki Young Lee
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.4.161
Subject(s) - online video , psychology , advertising , internet privacy , social psychology , computer science , business , multimedia