Open AccessImpacts of Lifestyle on Purchasing Behavior, Brand Attitude and Brand Loyalty
Author(s) -
Jo Hyeon Jin,
Chang Dong Ryun
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.4.133
Subject(s) - brand loyalty , purchasing , advertising , business , loyalty , brand management , marketing , brand awareness