Open AccessThe Influence of Picture Book Characters on the Preference of Picture Books and Derivative Products
Author(s) -
허정윤,
Song-Yi Suh
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.4.101
Subject(s) - preference , picture books , derivative (finance) , advertising , art , literature , mathematics , economics , statistics , business , financial economics
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