Open AccessThe Effects of Website and Brand Reputations on Consumer Responses in Pure-play Online Retailing
Author(s) -
Jungmin Yoo
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.3.87
Subject(s) - advertising , business , marketing , psychology