Open AccessA Study on the Level of Consumers’ Need for Cognition according to the Types of Brand Story Advertising on the Purchase Intention and Mediating Effect of Integrity
Author(s) -
CHOI SEUNG HEE
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.3.65
Subject(s) - advertising , cognition , business , psychology , neuroscience
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