Open AccessThe Influences of Design and Brand Attachment on Product Loyalty
Author(s) -
Kwang Jin Na,
Mintaek Kwon,
Hwang Yun-yong
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.3.139
Subject(s) - brand loyalty , loyalty , advertising , product (mathematics) , business , marketing , psychology , mathematics , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom