Open AccessEffects of Olympic Athlete's Credibility on Country Reputation and Attitudes toward Product -A Comparison of Jamaican Olympic Star Usain Bolt and Prime Minister Andrew Holness-
Author(s) -
진용주,
유재웅
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.2.5
Subject(s) - credibility , reputation , prime minister , star (game theory) , product (mathematics) , political science , prime (order theory) , advertising , demographic economics , economics , law , business , politics , mathematics , mathematical analysis , geometry , combinatorics
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