Open AccessEffects of Olympic Athlete's Credibility on Country Reputation and Attitudes toward Product -A Comparison of Jamaican Olympic Star Usain Bolt and Prime Minister Andrew Holness-
Author(s) -
Youngju Jin,
Jaewoong Yoo
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.2.5
Subject(s) - credibility , reputation , prime minister , star (game theory) , product (mathematics) , political science , prime (order theory) , advertising , demographic economics , economics , law , business , politics , mathematics , mathematical analysis , geometry , combinatorics