Open AccessPositioning semiotics of main target by advertisement appeal type - Familial, male, and female focused targets -
Author(s) -
서진영,
김윤주
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.2.249
Subject(s) - advertising , semiotics , appeal , psychology , business , political science , linguistics , philosophy , law