Open AccessA Study on the Effect of Perceived Intrusiveness of Internet pop-up ads Interrupting Editorials on Attitude Toward pop-up ads - Focused on the Moderating Effect of Emotion Elicited by Internet News Articles -
Author(s) -
Ki Young Lee
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.2.171
Subject(s) - intrusiveness , psychology , the internet , advertising , moderation , social psychology , business , computer science , world wide web