Open AccessA Study on the Effect of Perceived Intrusiveness of Internet pop-up ads Interrupting Editorials on Attitude Toward pop-up ads - Focused on the Moderating Effect of Emotion Elicited by Internet News Articles -
Author(s) -
KyungYul Lee
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.2.171
Subject(s) - intrusiveness , psychology , the internet , advertising , moderation , social psychology , business , computer science , world wide web
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