Open AccessA Study on the Moderation Role of the Characteristics of Online WOM(Word-of-Mouth) Information and Consumer Characteristics in the Influence of Types of Consumer Product Experience on the Effects of Online WOM - Focus on the Blog Marketing -
Author(s) -
김은아,
김태균
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.1.81
Subject(s) - moderation , word of mouth , advertising , product (mathematics) , psychology , business , marketing , social psychology , mathematics , geometry