Open AccessA Study on the Preference According to Chinese Character Calligraphy with Emotional - Focus on Chinese Traditional Liquor Brand Identity -
Author(s) -
Du Zou,
Sungkye Kim
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.1.27
Subject(s) - calligraphy , character (mathematics) , preference , psychology , brand identity , identity (music) , aesthetics , focus (optics) , advertising , social psychology , business , art , visual arts , mathematics , painting , statistics , physics , geometry , optics