Open AccessA Study on the Influence of the Up-Cycling Design Valuables in the Brand Experience and Brand Image - Focusing on the Cases of the Commercial Brands Spaces -
Author(s) -
하효정,
이연준
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.1.17
Subject(s) - brand image , advertising , business , brand extension , cycling , brand experience , marketing , brand management , product management , new product development , archaeology , history
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