
Brand Communication and Program Engagement Index in Korean Wave Drama
Author(s) -
박경숙
Publication year - 2017
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.1.139
Subject(s) - drama , index (typography) , korean wave , advertising , business , computer science , world wide web , literature , art