Open AccessBrand Communication and Program Engagement Index in Korean Wave Drama
Author(s) -
Park Kyung Sook
Publication year - 2017
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2017.15.1.139
Subject(s) - drama , index (typography) , korean wave , advertising , business , computer science , world wide web , literature , art
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