Open AccessEffects of Brand Experience on Brand Attitude and Re-purchase Intention : Focused on Apartment Brands in Korea
Author(s) -
정석진
Publication year - 2016
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.4.95
Subject(s) - apartment , advertising , business , brand awareness , marketing , psychology , engineering , civil engineering