Open AccessThe Effects of Service Experience on Brand Trust, Customer Satisfaction and Brand Loyalty
Author(s) -
Soo Hyun Park
Publication year - 2016
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.4.53
Subject(s) - business , customer satisfaction , advertising , brand loyalty , marketing , loyalty business model , service quality , loyalty , service (business) , brand management , brand awareness