A Study on the Effectiveness of Online and Mobile Video Advertising in Terms of Screen Types and Product Categories | Zendy

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A Study on the Effectiveness of Online and Mobile Video Advertising in Terms of Screen Types and Product Categories

Author(s) -

KyungYul Lee,

박명진

Publication year - 2016

Publication title -

a journal of brand design association of korea

Language(s) - English

Resource type - Journals

eISSN - 1975-0900

pISSN - 1738-0863

DOI - 10.18852/bdak.2016.14.4.245

Subject(s) - advertising , product (mathematics) , online video , business , computer science , multimedia , mathematics , geometry

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