Open AccessA Study on Transmedia Storytelling Case Analysis of Global Package Design for the Brand Experience
Author(s) -
yoonhyejean
Publication year - 2016
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.3.283
Subject(s) - storytelling , advertising , package design , computer science , business , engineering , art , engineering drawing , narrative , literature
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom