Open AccessConsumer Value Dimensions and Measurement Scale Development of Mobile Advertising
Author(s) -
Kwang Jin Na
Publication year - 2016
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.3.193
Subject(s) - advertising , scale (ratio) , value (mathematics) , business , marketing , mathematics , statistics , geography , cartography