Open AccessA Study on Brand Design of Korean Carbon Bicycles for Global Competitiveness
Author(s) -
박용수,
Kyung Ho Lim
Publication year - 2016
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.3.179
Subject(s) - business , advertising , brand strategy , marketing , industrial organization , brand equity