Open AccessA Study on Launching Challenging Brand Communication Strategy
Author(s) -
kim kyoung jin
Publication year - 2016
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.2.91
Subject(s) - business , brand strategy , advertising , marketing , brand management