Open AccessThe Impact of Consumers’ Self Construal Types for Corporate Deceptive Behavior on Attitude toward Product
Author(s) -
진용주
Publication year - 2016
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.2.5
Subject(s) - construal level theory , self construal , product (mathematics) , business , psychology , product type , advertising , marketing , social psychology , computer science , mathematics , sociology , interdependence , geometry , social science , programming language
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