Open AccessA Study on the Branding Strategy of PB (Private Brand) in China’s Hypermarkets
Author(s) -
Guan Jing Wen,
SungWhan Chung
Publication year - 2016
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.2.133
Subject(s) - hypermarket , business , china , advertising , marketing , political science , law
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