Open AccessThe Effect of Chines Consumers’ Ethnocentrism on Brand Imgaes of Hallyu Products
Author(s) -
Kwang Jin Na,
Mintaek Kwon
Publication year - 2016
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2016.14.1.5
Subject(s) - ethnocentrism , advertising , business , consumer ethnocentrism , psychology , social psychology