Open AccessThe Relationship Between Brand Luxuriousness and Extended Marketing Mix
Author(s) -
Nak Hwan Choi,
Kwang Jin Na,
Ji Eun Na
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.4.95
Subject(s) - business , marketing , marketing mix , advertising