Open AccessImpacts of Shopping Preference and Brand Image on Brand Attitude of Young Consumers - A Comparative Study of Global and Korean SPA Brand -
Author(s) -
Minsun Lee,
So Won Jeong
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.4.51
Subject(s) - advertising , preference , brand preference , brand image , business , brand management , brand extension , brand awareness , psychology , marketing , mathematics , statistics