Open AccessA Case Study on Additional Character Product Development through Brand Positioning - Based on the Result of KOCCA Supporting Business Named “the Character Product Development Inside Life” -
Author(s) -
소문재
Publication year - 2015
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.4.41
Subject(s) - character (mathematics) , product (mathematics) , new product development , business , development (topology) , process management , brand strategy , brand management , computer science , advertising , marketing , mathematics , geometry , mathematical analysis
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