Open AccessExploring the Components of In-store Media Engagement and the Differences in Media Engagement among Types of In-store Media
Author(s) -
정문식,
Ki Young Lee
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.4.199
Subject(s) - advertising , media use , psychology , business , social psychology