Open AccessA Case Study on Successful Package Design through Consumer Behavior Centered Design Strategy - Focus on Lotte ‘Buon Gelato’ Package Design Renewal Project Case -
Author(s) -
Hyunchang Kwon
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.4.127
Subject(s) - package design , focus (optics) , engineering , architectural engineering , manufacturing engineering , optics , physics