Open AccessThe Effect of Global Advertising and Localized Advertising of Multinational Corporations on Brand Attitude
Author(s) -
Suh Song Yi
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.3.63
Subject(s) - multinational corporation , advertising , business , marketing , finance