Open AccessA Study on Layout Types for Promoting Readership Score of Korean Print Media Advertising
Author(s) -
Hyunju Lee,
Yan Hong
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.3.217
Subject(s) - advertising , audience measurement , print media , business , newspaper