Open AccessThe Gender Impact of Consumers on Brand Personality in Humor Expression - Analysis of Difference in Gender, Generation, and Job -
Author(s) -
Ye Hong
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.3.17
Subject(s) - psychology , personality , expression (computer science) , advertising , social psychology , business , computer science , programming language