Open AccessA Study on the Relationship of the Purchase Frequency of Fashion Luxury Brands to Risk Perception and Purchase Behavior - The Case of College Students across the Nation -
Author(s) -
정재훈,
Il Kim,
Hwangsunjung
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.2.67
Subject(s) - perception , advertising , psychology , risk perception , business , marketing , neuroscience