Open AccessA Study on the Relationship of the Purchase Frequency of Fashion Luxury Brands to Risk Perception and Purchase Behavior - The Case of College Students across the Nation -
Author(s) -
정재훈,
Hwangsunjung,
김일
Publication year - 2015
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.2.67
Subject(s) - perception , advertising , psychology , risk perception , business , marketing , neuroscience
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