Open AccessInfluences of Aesthetic Brand on Brand Experience and Brand Evaluations of Consumers
Author(s) -
박문기,
Joo-Eon Jeon
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.2.27
Subject(s) - brand experience , advertising , business , brand extension , brand management , brand awareness , brand equity , marketing , product management , new product development