Open AccessA Study on the Characteristic and Classification of Marketing in Pop-up Store - Focused on the Classification of Experience by Brand Matrix -
Author(s) -
사영재
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.2.157
Subject(s) - advertising , matrix (chemical analysis) , business , marketing , psychology , chemistry , chromatography