Open AccessThe Roles of Self-Expressive Need Fulfillment and Consumption Vision on Brand Evaluation
Author(s) -
Mintaek Kwon
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.2.15
Subject(s) - consumption (sociology) , advertising , psychology , business , marketing , aesthetics , art