Open AccessInfluences of Idol Singer Experiences on Cosmetics Brand Satisfaction and Word of Mouth
Author(s) -
Suhwan Kim,
Chanju Kim
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.2.113
Subject(s) - cosmetics , advertising , word of mouth , psychology , business , art , chemistry , organic chemistry