Open AccessThe Influence of User Brand Experience on Online Marketing Effect - Focusing on Internet Banking Service Introducing Accounts Switching -
Author(s) -
Jinho Ahn,
Soyoun Kim
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.1.5
Subject(s) - business , marketing , the internet , service (business) , advertising , computer science , world wide web