Open AccessThe Influence of User Brand Experience on Online Marketing Effect - Focusing on Internet Banking Service Introducing Accounts Switching -
Author(s) -
안진호,
김소연
Publication year - 2015
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.1.5
Subject(s) - business , marketing , the internet , service (business) , advertising , computer science , world wide web
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