The Impact of News Coverage of a Naturalized Star Athlete on the Viewers’ Attitude toward Country
Author(s) -
진용주,
Chun Suk Yoon
Publication year - 2015
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.1.41
Subject(s) - star (game theory) , advertising , psychology , business , astrophysics , physics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom