Open AccessThe Influences of Psychological Contract Breach on Employee-based Brand Equity
Author(s) -
Whi kyong hyo
Publication year - 2015
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2015.13.1.187
Subject(s) - psychological contract , brand equity , business , equity (law) , advertising , marketing , psychology , social psychology , law , political science