Open AccessResearch on Effects of Components of the Package Design for CVS PB (Convenience store Private Brand) Products upon Consumer Attitudes and Purchase Intention
Author(s) -
Jin Suk Jung
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.4.99
Subject(s) - package design , business , private label , advertising , marketing , engineering , manufacturing engineering
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